
From The Former Chief Marketing Officer Of Tai Lopez


From The Former Chief Marketing Officer Of Tai Lopez




If your cost per lead is going up, your closers are complaining about lead quality and your media buyers keep asking for more creatives, then chances are…
You’re competing over a small segment of your target market.
Your market breaks down into three groups. Most brands focus all their marketing on the 3% who are ready to buy now.
This works until you hit 6 figures a month, but it makes it increasingly difficult to scale beyond that.
That’s because you're competing over that same 3% as your competitors. Ad costs go up, efficiency goes down and you hit a ceiling.
Billion dollar brands like Nike, Red Bull & Colgate understand that scaling requires optimizing your marketing to the full sales cycle - not just those who are ready to buy now.
I call this the ‘37% framework’ and it’s how I’ve consistently scaled brands who felt stuck.


You've probably already worked with an agency. They helped you get to where you are now, and for a while, that was great.
But now growth has slowed and you’re working harder to combat rising advertising costs and increased competition.
Here's the thing though. It's not really the agency's fault. They've never scaled a business past where you are right now. What worked at $200K doesn't always work at $700K, and they're figuring it out as they go. Unfortunately, they're learning on your budget.
So maybe you're thinking you need a bigger agency. Enterprise level, more resources, more sophistication.
Except then you become account number 247. A junior team manages your campaigns. Nobody's actually thinking strategically about your business, and they definitely don't understand info product economics.
What you need is someone who's been the CMO for an 8 figure brand. Not someone who's just run campaigns, but someone who was responsible for the entire marketing and knows how to scale.
I spent three years as the CMO for Tai Lopez. I ran the marketing for Luke Hawkins, one of Australia's largest coaching businesses. I learned performance marketing at an M&C Saatchi agency, working on billion dollar brands.
Most of my current clients were working with a small agency before they found me. We are where you go when you need someone who's actually operated at the level you're trying to reach.
You're not hiring an agency to execute tactics. You're getting CMO-level strategy for your company. We can run everything, or we can work alongside your existing team. Either way, you're getting someone who thinks like an operator, not just another agency doing execution.


Founder Of Scalable Conversions

You've probably already worked with an agency. They helped you get to where you are now, and for a while, that was great.
But now growth has slowed and you’re working harder to combat rising advertising costs and increased competition.
Here's the thing though. It's not really the agency's fault. They've never scaled a business past where you are right now. What worked at $200K doesn't always work at $700K, and they're figuring it out as they go. Unfortunately, they're learning on your budget.
So maybe you're thinking you need a bigger agency. Enterprise level, more resources, more sophistication.
Except then you become account number 247. A junior team manages your campaigns. Nobody's actually thinking strategically about your business, and they definitely don't understand info product economics.
What you need is someone who's been the CMO for an 8 figure brand. Not someone who's just run campaigns, but someone who was responsible for the entire marketing and knows how to scale.
I spent three years as the CMO for Tai Lopez. I ran the marketing for Luke Hawkins, one of Australia's largest coaching businesses. I learned performance marketing at an M&C Saatchi agency, working on billion dollar brands.
Most of my current clients were working with a small agency before they found me. We are where you go when you need someone who's actually operated at the level you're trying to reach.
You're not hiring an agency to execute tactics. You're getting CMO-level strategy for your company. We can run everything, or we can work alongside your existing team. Either way, you're getting someone who thinks like an operator, not just another agency doing execution.



Meta, YouTube, Google, and other paid channels. We manage spend like it's our own money. Not set and forget.

Winning ads that convert. Scripting, video editing, graphic design. Built for every stage of buyer readiness. Continuously tested.

Sales copy, VSLs, ad copy, email sequences, funnel copy. Written for high-ticket info products. Optimized for how your market actually buys.

Marketing emails, nurture sequences, and campaigns that convert. Segmentation and personalization that drives sales.

Systems that connect your ads, CRM, email list, and sales team. We track everything so you know what's working and you never miss a lead.

Customized designs and built using best practices. Optimized to get the user to take the actions we want while preparing them for the sales call.


Tai’s COO


Beverly Hills Publishing
We work with proven high ticket info product businesses that are ready to scale. Here's what that looks like.
You have a proven offer
Your product works. Your customers get results. You're not still figuring out product-market fit.
You have a sales team or process in place
You've built the infrastructure to handle more volume. You just need more and better leads to feed it.
You're already running paid ads
You understand the game. You're not starting from zero. You just want to scale what's working.
You want to break through your current ceiling
You're stuck at a revenue level and watching competitors pull ahead. You want to know what they're doing differently.
You value strategic thinking, not just execution
You don't want order-takers. You want someone who understands your business and thinks like your CMO.
You're willing to test and iterate
You understand that scaling requires experimentation. You're patient enough to do it right.
You're building for the long term
You're not chasing quick wins. You want a sustainable system that compounds over time.
You see marketing as an investment, not an expense
You understand that growth requires capital and expertise working together.
You need marketing to work immediately or you'll go under
We're growth partners, not rescue operations. If you're desperate for cash flow, we're not the right fit.
Your product doesn't deliver results
We can't scale a broken offer. Your customers need to succeed for this to work.
You're afraid to invest in marketing and expertise
Scaling requires spending money on ads and agencies. If that makes you uncomfortable, this won't work.
You want cheap
If you're shopping for the lowest price, there are cheaper agencies out there.
You're looking for a magic bullet
There's no secret hack. Scaling takes strategy, testing, and time. If you want instant results, look elsewhere.
You can't handle more customers right now
If your operations, fulfillment, or support can't scale with increased demand, fix that first.
You want to micromanage every decision
We're experts. We need room to do our job. If you want full control of every detail, we're not a good match.

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